Audio is important: Choose a quiet location to film so that your voice will be heard with no distracting background noise.

Keep the camera steady: If using your phone and filming yourself, use both hands to grip it and keep your elbows close to your body for more stability.

Hold your phone horizontally: If filming with your phone, hold it horizontally and not vertically.

Use good light: Natural light is best, so go outside if you can. A cloudy day is perfect for filming outside. If filming inside, light up the room as much as possible or film next to a sunny window. The more light, the less grainy your footage will be.

Frame your shot: Film at eye-level or slightly above. No one looks good from a low angle.

Wear Bulldog Blue: share your Bulldog pride in your video by wearing a UNC Asheville shirt.

Share often! Social media algorithms love new content.

Use your network. Reach out to fellow alumni, friends, and UNC Asheville fans. People can’t donate if they don’t know to donate!

Prioritize Facebook. While it might not be the most “hip” platform these days, it is the most used platform for philanthropy. People are accustomed to making donations on Facebook.

Keep it short: Most people won’t read three paragraphs, so make sure you can sum up your goal in a few sentences.

Mix it up. Adjust your language, tell stories, share photos/videos. Make people want to come along with you on this journey as you raise support for scholarships!